In January, you’re full of energy. New Year, new possibilities, new you. But somewhere between the inspiration and the execution, a doubt starts to creep into your mind, like a cloud over the noonday sun.
How are you going to find the time to make the resolutions come to life?
The truth is, this isn’t how time works.
Time isn’t hiding under the couch waiting to be discovered. You can’t manufacture more hours in a day. The problem isn’t that you need to “find” time—it’s that you’re probably already out of it.
What Is Time?
What comes to mind when you think about time? Is it that Pink Floyd Song? That Cyndi Lauper song? Maybe both?
Turns out, time is something much more personal and immediate than that.
Poet Dana Gioia puts it simply: “Your life is time. That’s all it is.”
Not money. Not productivity. Not the things you accomplish. Time is the substance of your existence. How you spend it determines what your life actually looks like. As author Annie Dillard wrote, “How we spend our days is, of course, how we spend our lives.”
The Time Audit
Everyone has 168 hours in a week. Seven days, 24 hours each.
Where does your time actually go?
Work + commute = 45-50 hours per week. Sleep = 49-56 hours. Family obligations, household management, caregiving = 20-30 hours minimum. That’s already 114-136 hours out of 168.
What’s left? Maybe 30-50 hours for everything else—including meals, errands, rest, relationships, and theoretically, fitness.
Traditional gyms want 5-7 of those remaining hours. Every single week. For years.
That’s not sustainable. That’s not even realistic. That’s not how you want to spend your days.
Time Poverty is Real
This isn’t about lazy people making excuses. It’s about structural reality.
If you’re juggling a career, kids, aging parents, a household, and everything else life throws at you, time poverty is a real feeling. You’re not failing at time or energy management. You’re trying to fit 80 hours of responsibilities into 50 hours of available time.
And most fitness programs ignore this completely. They’re designed for people with time to spare—which means they’re not designed for you.
And because we can’t make more time, we think we can make up for it with more motivation.
Motivation has a short shelf life. Nearly 90% of New Year’s resolutions fail by the end of January.
Rather, what you need is more efficiency from your workouts.
What Actually Works When You're Legitimately Busy
The solution isn’t finding more time. It’s designing fitness around the time you actually have.
This is where the 1% principle comes in. Small, sustainable habits that fit into your life instead of requiring you to rebuild it.
Twenty minutes, twice a week. That’s 40 minutes total. Less than one hour across seven days.
While you can’t make time, you can set aside time. And two, 20-minute sessions makes is workable for most people doable.
The Science of Efficient Strength Training
Here’s what most people don’t understand about strength training: more time doesn’t equal better results. Better stimulus does.
FastFit machines use responsive resistance technology to deliver maximum mechanical tension in minimum time. Meaning, the FastFit machine matches your exact strength output at every moment of every rep—something free weights can’t do.
This means complete muscle engagement at every moment of every rep, leading to quicker muscle failure. Which is what triggers muscle growth. The intense, responsive resistance is why our workouts only take 20 minutes.
Traditional strength training might require 5+ hours per week to achieve similar results. FastFit needs 40 minutes total.
That’s not a compromise. That’s efficiency that doesn’t sacrifice effectiveness.
Be Hard to Quit
When you strength train consistently—even just twice a week—other things improve too.
Sleep quality increases. Energy levels stabilize. Stress becomes more manageable. Nutrition choices get easier because your body is sending clearer signals about what it needs.
This creates a virtuous cycle: better sleep supports better workouts. Better workouts improve stress management. Better stress management improves sleep. And all of it makes maintaining healthy habits easier—and might even help you reclaim time in other areas of life.
But it starts with finding a system that’s hard to quit. Quitting 5-7 hours a week is easy. Quitting 40 minutes is harder—because it’s sustainable. Consistency beats intensity every time. And when consistency is easier to sustain because it’s less time-intensive?
Look who just found a way to tell January who’s boss.
Life is Time. Spend It Wisely.
Your life is happening right now. Not when things calm down. Not when you have more time. Right now, in the hours you’re already living.
The question isn’t whether fitness is important. The question is whether you can fit it into your life as it actually is—not as you wish it was.
Twenty minutes. Twice a week. No hour-long classes. No five-day grind. Just results in the time you realistically have.
That’s not asking you to find time. That’s meeting you where you are.
Ready to reclaim your time and your strength? Book your intro session at a studio near you and discover what 40 minutes per week can do.
